Abstract
In the 21st century, globalization, digital connectivity, and transnational mobility have intensified cultural interactions across the world. This process has facilitated cultural exchange, enabling the sharing of ideas, traditions, languages, and values among diverse societies. At the same time, it has raised concerns about cultural erosion, particularly among indigenous and marginalized communities whose identities face pressure from dominant global cultures. This paper examines the dual nature of cultural exchange and cultural erosion, highlighting how globalization promotes diversity while simultaneously threatening cultural uniqueness. It explores the role of media, technology, and economic systems in shaping cultural transformations and discusses strategies for preserving cultural identity in a rapidly interconnected world.

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