Toubi Abdelmalik. Data-Driven Marketing Image: Scale Development and Its Moderating Effect on Firm Performance. Cad. Pós-Grad. Direito Polít. Econ. [Internet]. 2026 Jun. 13 [cited 2026 Jun. 13];26(S1):1871-902. Available from: https://ceapress.org/index.php/cpgdpe/article/view/259