The Reception Process in Virtual Societies from the Perspective of Modern Trends in cultivation Theory

Abstract

This Research Paper Focuses on Highlighting the New Approach in cultivation Theory regarding the Reception Process, specifically as it Relates to Mass Media. For a long time; The Focus was on Television as a Primary Medium Playing a Significant Role in Socialization, Education, or What is Known as Cultural Development, as well as in Constructing Social Reality and Adopting Many Social Truths about Daily Life; Truths that Can become Shared Meanings among Different Audiences. Although Television Still Holds Great Importance in Our Daily Lives and remains One of the Most Important Sources of Information for Many Audiences, the Internet, and in particular Virtual Communities, specifically Social Networks, have also become Important today as a Field for What is Known as Cultural Development. Many New Variables have emerged that Control the Reception Process and its Dimensions, as the Discussion has Shifted from Building Representations about Social Reality from Television to Social Networks, from Building Social Facts to Building these Facts in the Virtual Space, and from Focusing on the Reflections of What We receive from Television Content on Our Daily Lives and Concepts, to Focusing on the Impact of What We receive from Content and Information in Virtual Worlds on this Life, taking into account the Open Field for the Occurrence of Many Accompanying Phenomena such as Education.