Abstract
In this research, we analyze how digital transformation directly builds and sustains a competitive edge for modern businesses. We explore the strategic ways leaders can deploy digital tools to outpace competitors in a fast-changing market. This brings us to our core question: How can organizations effectively harness technology today to secure long-term sustainability tomorrow?
To answer this, we applied a descriptive-analytical approach, combining established theories with real-world data. Our findings clearly confirm that embracing digital transformation is not just a technical upgrade; it acts as the primary engine for driving competitive power and ensuring the lasting success of any economic organization.
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