Educational Technology as a Communication Approach and Its Role in the Effectiveness of the Teaching–Learning Process’: A socio-educational study.

Abstract

Introducing the concept of communication into the field of education has played a significant role in clarifying the theoretical basis of educational technology. In this context, the focus has shifted towards the process of transmitting information from sender to receiver. Communication models have significantly contributed to identifying the elements of communication and the relationships between them. Communication is therefore considered an important and necessary aspect for individuals working in education, with the aim of achieving the institution’s educational objectives.

The use of modern instructional methods based on well-considered foundations and research whose validity has been confirmed through experimentation is known as educational technology. In its broadest sense, educational technology encompasses the methods, tools, materials, devices and organisational structures employed within a given educational system to achieve clearly defined instructional goals. This demonstrates that educational technology encompasses more than just the use of modern machines and equipment; at the most fundamental level, it involves adopting a systems approach. This involves following an organised method and work approach that proceeds through systematic steps and makes use of all the capabilities offered by technology in accordance with teaching and learning theories.. This approach emphasises an integrated view of the role of educational media and its interconnectedness with the other components of these systems in a reciprocal relationship.

Accordingly, educational systems can no longer afford to view educational technology as a luxury; it has become essential for ensuring the success of these systems and is now an integral part of their organisational structure. Although educational media have long been used in teaching and learning processes, they have nevertheless undergone significant and continuous development in recent times with the emergence of modern educational systems. This paper discusses educational technology as an approach to educational communication and its role in the effectiveness of the teaching–learning process in a socio-educational study. The study aims to determine the impact of educational technology as a

modern approach to educational communication on the effectiveness and success of the teaching–learning process.

How does educational technology affect the effectiveness of the teaching–learning process?