The Role of Influencers on Social Media in Disseminating Values of Material Luxury Among Algerian Youth: A Field Study in the Municipality of Souidania

Abstract

This study aimed to deconstruct the socio-communicative impact of digital influencers in shaping consumer consciousness and directing young people's preferences toward values of material well-being and body-related practices in the municipality of Souidania. The study was based on a central research problem that questioned the nature of this influence in light of the declining role of traditional socialization institutions. To achieve the objectives of the research, an integrated theoretical approach combining the structural-functionalist perspective and the theory of digital cultivation was adopted. A quantitative methodology was applied to a purposive sample of 150 young individuals, and a questionnaire was used as the primary data collection instrument.