Abstract
This study examines intellectual capital in higher education institutions as a strategic resource for enhancing performance and creating value. It aims to analyze contemporary models for its management, revealing their synergies and differences, with a focus on mechanisms for investing in and valuing it. The study employs an analytical approach, examining selected models, most notably those of Leitner, Bueno, and Secundo. It reveals that these models, despite their differing starting points, converge on the importance of human, structural, and relational capital. However, they differ in how these components are linked to university functions, outputs, and impacts. The study concludes that maximizing the strategic value of intellectual capital requires moving beyond mere management and measurement to its investment and valuing within an integrated vision that connects it to education, research, and the third mission: creating sustainable value.

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