Abstract
International trade law establishes rules governing cross-border movement of goods, services and related economic activity. Trade regulation involves treaties, customs rules, standards, subsidies, dispute settlement and domestic measures, while balancing commerce with health, environment and other public objectives. This paper examines the principal legal principles, scholarly debates, institutional mechanisms, practical implications and emerging challenges associated with the topic. It adopts an analytical and comparative perspective and emphasizes legal certainty, accountability, procedural fairness and effective remedies.

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