Abstract
Sustainability is becoming increasingly important in the fashion business, which has a reputation for having a negative effect on society and the environment. the fashion industry's impact on the environment can be mitigated by the use of sustainable materials and the use of circular production processes. The sustainability benefits of various eco-friendly materials are discussed, including organic cotton, hemp, recycled fabrics, and new alternatives such as mushroom leather and textiles made from plants. To further reduce waste and maximize clothes' useful life, the article examines circular production techniques such closed-loop systems, recycling, and upcycling. Sustainable fashion brand case studies illustrate the benefits and drawbacks of these methods. the significance of shifting to methods that place an emphasis on ecological consciousness and resource conservation, as well as the part that new ideas, heightened customer awareness, and industry cooperation play in fostering a sustainable fashion ecosystem.
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