A comparative analysis of consumer psychology of Generation X, Y & Z co-relating to digital consumption

Abstract

Digital consumption has developed as a crucial & distinctive characteristic of modern-day consumer behaviour, moulded meaningfully by psychological progressions and generational variances. This study showcases a relative examination of consumer mindset correlated to digital consumption among Generation X, Generation Y (Millennials) and Generation Z. Rooted in consumer psychology model and generational cohort study, the paper examines how differences in principles, cognitive processing, emotive factors, technological revelation and community stimuluses trigger distinctive digital consumption behaviour across these groups. Tracing the subject from topical literatures, this study discovers the interrelationship amid consumer thinking process, generational distinctiveness and digitalization besides examining & evaluating variances in trust formation, stimulation, decision-making aptitudes and level of interaction with digital platforms. The findings divulge that Generation X validates logical, ethics-oriented and risk-averse digital behaviour; Generation Y balances coherent assessment with emotional and social engagement; while Generation Z displays identity centrical, peer-influenced and impulsive digital consumption patterns. The analysis accentuates the inevitability for distinguished digital marketing and engagement strategies modelled to understand generational psychology. This acumen offers substantial implications for market professionals, platform creators and policymakers functioning in digital marketplaces.