Abstract
This study explores the protection and sustainability of architectural heritage by examining the relationship between traditional conservation approaches and the emerging possibilities offered by virtual archaeology. Architectural heritage represents a vital component of cultural identity and historical memory, yet it is increasingly threatened by urban expansion, environmental degradation, conflict, and neglect. Traditional preservation methods, while essential, often face limitations in terms of documentation, accessibility, and long-term conservation. In this context, virtual archaeology emerges as an innovative tool that enables the digital documentation, reconstruction, and visualization of heritage sites using advanced technologies such as 3D modeling, laser scanning, and geographic information systems. The study aims to highlight how the integration of conventional methods with digital technologies can enhance heritage preservation strategies. It also emphasizes the importance of sustainability in heritage management by ensuring that cultural assets are preserved not only physically but also digitally for future generations. The research adopts an analytical approach to compare both paradigms and to propose a hybrid model that strengthens heritage protection through technological innovation and interdisciplinary cooperation.

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